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Gusto is seeking an Event Marketing Manager to design, produce, and optimize event marketing programs that drive brand affinity and pipeline for the company's go-to-market efforts. The role spans a wide range of event types—from large-scale owned activations (500+ attendees) and industry conferences to trade shows and intimate customer experiences.
Day-to-day responsibilities include collaborating with cross-functional stakeholders to set event strategy and goals; building and managing end-to-end event campaigns including scopes, budgets, contracts, and timelines; leveraging market positioning insights to inform venue, format, and messaging decisions; designing and producing events that strengthen brand affinity and accelerate pipeline; building relationships with external partners (show organizers, agencies, vendors) and negotiating favorable terms; assembling internal and external resources and fostering creative collaboration; maintaining budget accuracy, evaluating results against KPIs, and delivering wrap-up reports to leadership; and advocating for breakthrough experience design and emerging event technology at Gusto.
The role also emphasizes leveraging AI tools to enhance event workflows—from audience analysis and content personalization to post-event reporting and campaign optimization.
Gusto is a B2B SaaS company on a mission to grow the small business economy by handling payroll, health insurance, 401(k)s, and HR services. The company serves 500,000+ small businesses nationwide and has teams in Denver, San Francisco, New York, and Scottsdale. All full-time employees receive competitive base pay, benefits, and equity (RSUs).
