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Copado, the #1 DevOps Platform for Salesforce and the Cloud, is seeking an Event Marketing Manager to lead North American event strategy. Reporting to the Director of Event and Field Marketing, you will serve as the operational lead for marquee events including Salesforce World Tours, TDX, and Dreamforce.
You will own the strategic planning and execution of Tier 1 events as primary demand generation channels, shifting focus from brand awareness to measurable pipeline generation and acceleration. Key responsibilities include maximizing face-to-face time by coordinating pre-booked prospect and customer meetings, executive dinners, and networking events. You will leverage AI-driven insights and tools to enhance prospect/customer experiences through personalized pre-event outreach and onsite meeting matchmaking.
Operationally, you will ensure excellence in managing large B2B marketing events with meticulous attention to detail. You will coordinate diverse cross-functional teams (Marketing, Sales, Product, BDR) to deliver high-impact moments for prospects and customers. You will act as the brand guardian on the show floor, ensuring all kiosks, demo stations, signage, staff apparel, and content align with corporate brand guidelines.
You will execute comprehensive internal rollouts for Sales and BDR teams, providing rules of engagement, target attendee intelligence, messaging playbooks, and sales-ready templates to ensure field readiness. You will manage meeting room utilization to accelerate deals and host executive meetings, and track event ROI metrics to demonstrate impact on pipeline and revenue.
This role requires strong project management, cross-functional collaboration, attention to detail, and the ability to thrive in a fast-paced, dynamic environment. You will work with innovative brands including Coca-Cola, T-Mobile, and Volkswagen.
