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Copado, the #1 DevOps Platform for Salesforce and the Cloud, is seeking an Event Marketing Manager to lead North American event strategy. Reporting to the Director of Event and Field Marketing, you will serve as the operational and strategic lead for marquee events including Salesforce World Tours, TDX, and Dreamforce.
Your primary focus is transforming events from brand-awareness initiatives into measurable demand-generation channels. You will own the strategy for maximizing face-to-face interactions by coordinating with Sales leadership and field marketing to pre-book prospect and customer meetings, executive dinners, and networking events. You'll ensure dedicated meeting rooms are utilized effectively to accelerate deals and facilitate executive conversations.
Key responsibilities include: developing comprehensive event strategies that drive pipeline generation and acceleration; leveraging AI-driven insights and tools to enhance prospect/customer experiences through personalized pre-event outreach and onsite meeting matchmaking; executing internal rollouts for Sales and BDR teams with rules of engagement, target attendee intelligence, and sales-ready messaging playbooks; managing large B2B marketing events with operational excellence and meticulous attention to detail; serving as brand guardian on the show floor, ensuring all elements (kiosks, demos, signage, staff apparel, content) align with corporate brand guidelines and provide market differentiation.
You will coordinate diverse cross-functional teams—Marketing, Sales, and Product—to create high-impact moments for prospects and customers. This role requires strong project management, vendor coordination, budget oversight, and the ability to work under pressure during live events. Success is measured by pipeline generated, meeting quality, ROI, and brand execution.
