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Copado, the #1 DevOps Platform for Salesforce and the Cloud, is seeking an Event Marketing Manager to lead North American event strategy. Reporting to the Director of Event and Field Marketing, you will serve as the operational lead for marquee events including Salesforce World Tours, TDX, and Dreamforce.
Your primary focus is transforming events from brand-awareness initiatives into measurable demand-generation channels. You will own the strategy for maximizing face-to-face interactions by pre-booking prospect and customer meetings, coordinating executive dinners, and ensuring dedicated meeting rooms drive deal acceleration. You'll leverage AI-driven insights and tools to personalize pre-event outreach and enable precise onsite meeting matchmaking.
Key responsibilities include: executing comprehensive internal rollouts for Sales and BDR teams with rules of engagement, target attendee intelligence, and sales-ready messaging playbooks; managing large B2B marketing events with meticulous attention to operational detail and cross-functional coordination; serving as brand guardian on the show floor to ensure all kiosks, demo stations, signage, and content align with corporate guidelines; managing event budgets, vendor relationships, and logistics; and measuring event ROI through pipeline generation and deal velocity metrics.
You will work closely with Marketing, Sales, and Product teams to support high-quality customer interactions and drive measurable business outcomes. This role requires strong project management, stakeholder coordination, and the ability to execute flawlessly under pressure during high-visibility events.
