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Pencil is an AI-powered advertising platform that serves as the operating system for AI-made creative assets. The company aggregates major AI models to enable creative and marketing teams to move from brief to finished asset without tool-switching. Pencil works at scale with enterprise brands including L'Oréal, Unilever, Bayer, and Diageo, backed by The Brandtech Group ($4B marketing technology company).
The Enterprise Sales Development Representative will drive pipeline generation for enterprise and mid-market segments, identifying and qualifying new leads, building relationships with key stakeholders, and scheduling meetings and demos for the sales team. The role focuses on deals starting at $25K annual contract value, covering global markets with emphasis on UK and US regions.
Key responsibilities include: identifying and connecting with potential clients based on the Ideal Customer Profile; nurturing leads through personalized outbound sequences; collaborating with the sales team to qualify leads using the BANT framework; using prospecting tools (LinkedIn Sales Navigator, Apollo, Lusha) and Salesforce CRM; and hitting monthly qualified lead targets with commission opportunities on both qualified leads and closed-won conversions.
The ideal candidate has at least 1 year of outbound sales development experience into enterprise accounts, with demonstrated ability to navigate large organizations and multi-thread across stakeholders. Background in SaaS, tech sales, martech, or creative production is preferred, or genuine curiosity about how major brands create and purchase advertising. Strong written and verbal communication skills are essential, along with disciplined, consistent outbound execution across calls, email, and LinkedIn. The candidate should be comfortable in fast-moving environments and willing to help refine processes as they evolve. Proficiency with CRM software (Salesforce) and modern prospecting tools is required.
Pencil offers a remote-first culture with flexible working arrangements, 25 days PTO plus public holidays, health insurance, monthly wellness/learning stipend, enhanced parental leave, and access to offices in London (The Shard) and New York for those who prefer occasional in-person work.
