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Nivoda is a rapidly scaling B2B diamond and gemstone marketplace connecting jewellery retailers with suppliers worldwide, processing $300M+ in annual transactions. The company is transforming a $350B industry by democratizing access to high-quality inventory and eliminating traditional barriers of capital, geography, and information asymmetry.
As an Enterprise Sales Development Representative, you will be the front line of the sales organization, responsible for converting inbound leads and hunting outbound prospects into qualified demos for Account Executives. This is a high-velocity, transactional sales role following a SaaS SDR playbook with tight cadences and high activity volume.
Key responsibilities include: working inbound leads within SLA (minutes, not hours) and converting them to booked demos; building and executing outbound sequences against target retailer lists with personalization at speed; qualifying hard on buyer type, purchase volume, intent, and timeline; booking, confirming, and protecting demos to reduce no-shows; maintaining immaculate CRM hygiene with every touch logged and lead dispositioned; and feeding learnings back on objections, messaging effectiveness, and converting segments.
You will run multichannel sequences across phone, email, WhatsApp, and LinkedIn, work with discipline in a CRM, and be measured weekly on activity metrics and demos held. Your role ends when the demo is booked and confirmed—everything before that moment is yours to own.
Required qualifications: 1–3 years in a SaaS or tech-sales SDR/BDR role with transactional, high-volume motion experience; strong phone skills and crisp writing ability; comfort with 60–80+ meaningful touches per day; process-driven mindset with CRM discipline; coachable and resilient attitude; native or professional English proficiency. Jewellery industry knowledge is not required; hunger and rigour are.
