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MoonPay is a high-growth fintech company building infrastructure for value movement—crypto, stablecoins, tokenized assets, and digital payments. The company serves 30M+ customers and 500+ ecosystem partners across payments, tokenization, trading, and spending. Licensed in the U.S. and regulated across the UK, EU, Canada, and Australia.
As Enterprise Marketing Director, you will build MoonPay's enterprise marketing function from the ground up. You'll define how the company positions itself and goes to market with strategic enterprise customers—banks, fintechs, payment providers, wallets, exchanges, marketplaces, merchants, global employers, and digital-asset businesses. These customers have complex operational requirements, multiple stakeholders, longer decision cycles, and significant needs around integration, compliance, reliability, and scale.
This is a hands-on leadership role that blends strategic thinking with execution. You will create a cohesive enterprise narrative across MoonPay's broader portfolio while developing differentiated positioning for specific products, use cases, industries, and customer segments. You'll operate as the marketing lead in the Product–Sales–Marketing partnership, translating customer insights and commercial priorities into coordinated market execution.
Key responsibilities include: building the enterprise marketing strategy and go-to-market roadmap; defining positioning and messaging for payments, stablecoins, crypto, and digital-asset infrastructure; developing go-to-market strategies for priority audiences; leading product launches and market entries; creating tailored narratives and materials for priority accounts; building integrated campaigns across content, digital, social, events, and account-based marketing; managing enterprise content strategy on LinkedIn and X; developing thought leadership platforms with executives; coordinating with Legal and Compliance on regulated financial messaging; and owning marketing's contribution to enterprise pipeline, revenue, and account expansion.
You'll work closely with MoonPay's in-house Creative team, Sales, Product, Communications, and Legal. On any given day, you might define product narratives, write social content, brief the Creative team on campaigns, build materials for strategic prospects, shape customer GTM launches, or analyze program performance.
This role requires a versatile marketer—part Product Marketing, part Content Marketing, part Social Media Marketing, part Demand Gen—who is equally creative and data-driven, comfortable moving between strategy and execution, and energized by building something from the ground up.
REQUIREMENTS:
- 7+ years of B2B marketing experience, ideally in payments, fintech, financial infrastructure, enterprise technology, or another complex and regulated category
- Experience building or scaling a marketing function, business line, or product category from early stage
- Hands-on builder comfortable with strategy, writing (LinkedIn posts, campaign briefs, sales presentations), and execution
- Experience in a closely integrated Product–Sales–Marketing model
- Ability to create unified portfolio narratives while developing differentiated positioning for distinct products, segments, industries, and use cases
- Experience with technical, API-based, platform, infrastructure, or multi-product offerings
- Understanding of complex enterprise sales motions (strategic accounts, long buying cycles, technical integrations, procurement, multi-stakeholder committees)
- Exceptional writing and editing skills across X, LinkedIn, websites, campaigns, thought leadership, customer stories, and sales materials
- Ability to build distinctive social voice for B2B brands and respond quickly to industry conversations
- Experience leading integrated campaigns in partnership with Creative teams from concept through measurement
- Experience launching new products, capabilities, partnerships, or markets
- Commercial fluency in pipeline, account engagement, product adoption, sales velocity, win rates, expansion, attribution, and marketing ROI
- Strong working understanding of enterprise payments, fintech, digital assets, and financial-infrastructure landscape
- Experience marketing stablecoins, on/off-ramps, treasury infrastructure, tokenization, crypto trading infrastructure, or embedded financial products is a strong plus
- Ability to operate with urgency, ownership, and high standards across multiple concurrent workstreams
- Strong communication and ability to build trust with senior leaders, technical experts, sales teams, customers, partners, and creative teams
