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Basetwo is a fast-growing Toronto-based AI startup transforming pharmaceutical manufacturing. The platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. The company is backed by top-tier investors from Boston, New York, and the Bay Area.
In this role, you will serve as a key engine of the sales team, driving active outbound prospecting and building strong relationships with key stakeholders across target pharma accounts. You will work hand-in-hand with Account Executives to convert strategic leads into qualified sales opportunities and accelerate revenue growth.
Key responsibilities include:
• Active Outbound Prospecting & Lead Generation: Target key decision-makers across prioritized enterprise pharmaceutical, chemicals, and personal care accounts. Build and manage active contact sequences, maintaining high-volume coverage across assigned territories. Utilize modern sales engagement tools and social selling techniques to expand the top-of-funnel.
• Tailored Outreach & Engagement: Craft dynamic, personalized messaging that resonates with enterprise leaders facing process development and manufacturing challenges. Conduct high-impact discovery conversations to qualify leads, understand pain points, and communicate value proposition. Maintain seamless communication cadences via email, LinkedIn, and phone to drive meeting bookings.
• Campaign & Event Execution: Drive pre- and post-event engagement for key industry events, including conferences, webinars, and sales travel. Proactively reach out to attendees, speakers, and exhibitors to pre-book high-value meetings. Execute outbound invite campaigns and conduct rapid post-event follow-ups to convert warm leads.
• Pipeline & Territory Collaboration: Partner closely with Account Executives to align on account penetration strategies and pipeline velocity. Ensure accurate tracking, activity logging, and handoff notes in the CRM system.
Success is measured by consistently meeting or exceeding targets for qualified discovery meetings booked and pipeline generated, achieving high response and conversion rates through compelling outreach to enterprise pharma leaders, and strong collaborative execution with Account Executives.
Requirements:
• 1–3 years of experience in tech sales, business development (SDR/BDR), or outbound customer-facing roles
• Proven track record of building outbound pipeline and engaging decision-makers in B2B software (pharma or industrial tech experience is a plus)
• Exceptional written and verbal communication skills with a strong phone and video presence
• High energy, resilience, and a proactive mindset driven by achieving goals
• Strong organizational skills and familiarity with sales technology tools (Sales Navigator, CRMs, sales engagement platforms)
