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Point One Navigation is seeking a European Events Field Marketing Lead to own the strategy, planning, and execution of events and programs that build the company's presence, pipeline, and brand across the EMEA region. This is a hands-on, execution-focused role combining regional market insight, program management discipline, and operational hustle.
You will work directly with Marketing, Sales, Product, and Customer Success to identify and execute the highest-leverage events, conferences, and customer gatherings across Europe. Responsibilities include end-to-end event ownership—from strategy and budget through booth design, speaker placement, and post-event pipeline handoff. You will serve as the region's on-the-ground marketing owner, translating market knowledge into a calendar of events that generates qualified pipeline and reinforces Point One as the category leader in precise location technology.
Key responsibilities include owning the European event calendar by identifying, prioritizing, and selecting conferences and trade shows that support pipeline and brand goals; building business cases for each event with audience fit, expected pipeline, cost, and ROI analysis; running all logistical elements including booth design, shipping, staffing, collateral, and on-site coordination; coordinating speaking opportunities and demos to maximize event value; managing vendors and local partners across multiple European countries; partnering with marketing, sales, and business development to ensure pre-event outreach, on-site lead capture, and post-event follow-up; tracking pipeline generated, cost per lead, and event ROI; and serving as the local voice of the brand, adapting global messaging for European markets.
You will travel up to 50% across Europe. Success is measured by volume and quality of pipeline generated from events (virtual and in-person), with events and sponsorships as the means to achieve results rather than the end goal itself. The ultimate outcome is a European field program that reliably converts marketing spend into qualified pipeline with minimal oversight.
