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Salary: USD 90,000 - 115,000 / annual
Twin Health is seeking an Email & SMS Specialist to own the execution and optimization of both email and SMS acquisition channels. Twin Health uses AI Digital Twin technology to help people prevent and manage chronic metabolic diseases like type 2 diabetes and obesity through personalized clinical care and continuous metabolic monitoring.
This role reports to the Associate Director of Acquisition Strategy & Channel Ops and focuses on execution and testing within a cross-channel orchestration framework. You will inherit an immediate, high-impact problem: Twin's email program is currently landing in Gmail's Promotions tab, limiting reach and blocking content testing. Simultaneously, you will build Twin's first SMS program from scratch on the existing Braze platform—a greenfield channel opportunity on proven infrastructure.
Key responsibilities include:
**Email Program Ownership**: Own email end-to-end, including creative testing, cadence, segmentation execution, and day-to-day Braze platform management. Resolve the Gmail Promotions inbox-placement issue on day one through deliverability optimization and authentication best practices.
**SMS Buildout**: Launch Twin's first SMS program from scratch on Braze. Own SMS consent management and TCPA compliance from inception, ensuring all regulatory requirements for this new channel are met.
**Instrumentation & Decision Logging**: Document every creative, cadence, and segment decision—what was considered, chosen, and why—to build institutional knowledge and training data for the acquisition engine. Ensure every send is joinable to individual lead records for precise measurement.
**Testing & Optimization**: Design and run A/B tests with stated hypotheses and success metrics before launch. Build on Twin's existing Motivation vs. Barrier messaging framework and extend it to SMS as the channel launches.
**Cross-Functional Partnership**: Execute within channel strategy set by your director. Partner with Marketing on creative production and approval; this role tags and measures content while Marketing produces and approves it.
**AI-Powered Execution**: Use AI tools such as Claude to draft creative variants and accelerate reporting.
This is an execution and testing role, not a standalone-strategy role. The "what and when" across channels is orchestrated one level up; you own the "how well" on Email and SMS specifically.
**Requirements**
- 4+ years in email marketing or marketing automation, ideally hands-on with Braze or comparable ESP/CDP
- Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
- Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance)
- Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform
- Experience designing and reading A/B tests
- Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction
**Preferred**
- Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
- SQL literacy
- Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo
