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Salesforce's AMER & EMEA Email Marketing team is seeking an experienced Email Marketing Lead to own EMEA Demand Generation and Event Audience Generation. This is a strategic, end-to-end role balancing business needs with channel health, driving fiscal year plan and KPI performance (leads, pipeline attribution, event registration targets, and engagement metrics like click-through and unsubscribe rates).
You'll partner closely with Field Marketing, Strategic Events, and Demand Generation across EMEA, managing stakeholder relationships from planning and audience strategy through AI-assisted email production, send execution, reporting, and business reviews.
Key responsibilities include: building trusted stakeholder relationships and collaborating on intake, campaigns, and performance; setting FY plans and KPI targets with realistic judgment; leading quarterly business reviews with negotiation and prioritization; deciding which cross-regional standardization initiatives to pursue; executing demand generation campaigns end-to-end (refresh, escalate, or retire decisions); aligning send calendars, suppressions, and sequencing with competing stakeholder priorities; turning post-send data into actionable insights; owning escalation decisions on support eligibility disputes; directing AI tools to accelerate email production while maintaining final execution accountability; driving adoption of Email Self-Service offerings for Field Marketing; assessing new email project eligibility and executing builds against live send calendars; determining channel health signals and escalation thresholds; making compliance calls on GDPR/CAN-SPAM edge cases across EMEA sub-regions; delivering monthly stakeholder insights with root-cause analysis; and owning reporting accuracy where attribution is ambiguous.
This is a hybrid role requiring three days in the office per week, based in either Dublin or London.
