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Education Content Marketing Lead

OpenAI - San Francisco, CA, United States - In-office - posted 2026-10-07

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OpenAI's Education team is building products and programs that advance how people learn with AI, working across students, educators, institutions, and education communities. This role combines editorial and curriculum judgment with content-marketing strategy and operational excellence. You will create high-quality content and build the systems that move it from idea to published asset quickly and consistently. This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations. You'll turn strategic briefs and expert input into useful work for students, educators, institutional leaders, and education communities; grow the channels that reach them; and use data to improve both the content and the engine behind it. Key responsibilities include: - Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse. - Apply an engineer's mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards. - Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata. - Produce and edit content across formats: long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels. - Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content. - Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners. - Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs. - Set ambitious growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results. - Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success. - Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors. Requirements: - Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production. - Strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content. - Proven track record building or materially improving content systems, workflows, templates, governance, tooling, automation, or publishing operations. - Experience owning digital channels and using audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results. - Strong video storytelling skills, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists. - Ability to turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams. - Experience sourcing and onboarding external partners and fluency with content-management, digital-asset-management, project-management, analytics, and automation tools. Nice to have: - Experience working in education, edtech, AI, or another technical field. - Experience creating both curriculum or professional-learning resources and audience-facing marketing content.

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