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Jerry is a fintech/insurtech platform that manages car insurance, repairs, financing, and maintenance for 5M+ customers. The company has raised $240M+, scaled revenue 70x, and achieved profitability in early 2024.
You will lead Jerry's content strategy and editorial operations across jerry.ai and external platforms. This is a hands-on leadership role where you own the entire content engine—from strategy and resource allocation to execution and quality assurance.
Key responsibilities:
**Content Strategy & Ownership**: Define and execute Jerry's editorial roadmap across owned and external channels. Own organic traffic and AI-citation conversion targets that directly impact revenue. You will be accountable for hitting measurable growth metrics, not vanity metrics like page views.
**AI-Native Production System**: Design and operate the brief-to-publish pipeline, including LLM prompts, QA gates, and human-edit checkpoints. You will manage prompt libraries, quality-drift metrics, and decide where AI handles work versus where humans must stay in the loop. This is a production system you build and operate, not a prototype.
**SEO & AEO Strategy**: Build content clusters that rank on Google and earn citations from ChatGPT, Perplexity, Gemini, and AI Overviews. Structure content with answer capsules, question-based headings, FAQ schema, and entity optimization. Track citation presence across search and AI answer engines and own the roadmap to close gaps.
**YMYL Compliance & E-E-A-T**: Set and enforce Jerry's voice, style guide, and editorial standards across writers, freelancers, and AI output. Build trust infrastructure for high-stakes financial content—named expert authors, sourcing discipline, transparent credentials, and rigorous editorial review. Insurance content has zero-tolerance for accuracy errors; every factual claim must be sourced and verified.
**Team & Operations**: You will have one direct report, AI agents, and a freelance bench. You will set editorial output and quality bar through your own work while scaling the team.
You are a strong writer with editor's instincts who can write from a blank page and elevate AI drafts to a higher standard. You think in systems and processes. You have shipped a real AI-assisted content pipeline in production (not a prototype) with guardrails that maintained quality at scale. You already practice AEO and track how brands appear in AI answer engines. You have worked in regulated or high-stakes content (insurance, finance, health, legal) and understand that accuracy is the product.
Required experience: 7+ years in content/editorial roles, with 3+ years leading an SEO-driven content program at a consumer, fintech, insurtech, or marketplace brand, or at a content-led media/affiliate site. You can point to measurable organic growth results (sessions, publish volume, topic clusters, dashboards). You have hands-on command of LLMs (ChatGPT, Claude, Gemini) and SEO/content tools (Sitefire, Surfer, Clearscope, MarketMuse, Frase). You are fluent in GSC, Semrush/Ahrefs, and GA4. You have managed at least one writer and/or freelance bench while producing content personally. Your portfolio demonstrates voice, editorial judgment, and accuracy—not just keyword density.
