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Jerry is a fintech/insurtech platform that manages car insurance, repairs, financing, and maintenance for 5M+ customers. The company has raised $240M+, scaled revenue 70x, and achieved profitability in early 2024.
You will lead Jerry's content strategy and editorial operations across jerry.ai and external platforms, owning the organic traffic and customer conversion pipeline. This is a hands-on leadership role where you design and operate an AI-native content system—from brief to publish—including LLM prompts, QA gates, and human-edit checkpoints. You will set editorial standards and be accountable for what ships.
Key responsibilities:
- Own content strategy, roadmap, and resource allocation across jerry.ai and external platforms, with direct accountability for organic traffic and conversion targets.
- Design and run the brief → AI draft → human edit → QA → publish workflow, managing prompt libraries, QA gates, and quality-drift metrics to scale output without degradation.
- Build pages and content clusters optimized for both Google search (SEO) and AI answer engines (AEO)—ChatGPT, Perplexity, Gemini, AI Overviews—using answer capsules, question-based headings, FAQ schema, and entity optimization.
- Set and enforce voice, style, and E-E-A-T standards across writers, freelancers, and AI output. Build trust infrastructure for YMYL (Your Money, Your Life) finance content: named expert authors, sourcing discipline, editorial review, and transparent credentials.
- Track citation presence across search and AI engines; own the roadmap to close gaps.
- Manage one direct report, AI agents, and a freelance bench while continuing to produce content personally.
You are a strong writer with editor's instincts who can write from a blank page and elevate AI drafts to a meaningfully higher standard. You think in systems and have shipped a real AI-assisted content pipeline in production (not a prototype) with guardrails that held quality at scale. You are an AEO practitioner who already tracks how brands appear in AI answer engines and have opinions on what moves the needle. You are a YMYL realist with experience in regulated or high-stakes content (insurance, finance, health, legal) where accuracy is the product and close enough is not acceptable.
Required: 7+ years in content/editorial roles, with 3+ years leading an SEO-driven content program at a consumer, fintech, insurtech, or marketplace brand, or at a content-led media/affiliate site. You can point to measurable organic growth results (sessions grown, publish volume scaled, topic clusters built) backed by dashboards. Hands-on command of LLMs (ChatGPT, Claude, Gemini) for drafting and research, plus SEO and content tools (Sitefire, Surfer, Clearscope, MarketMuse, Frase). Fluency in GSC, Semrush or Ahrefs, and GA4—comfortable owning a traffic target, not just reporting. Experience managing at least one writer and/or freelance bench while producing content personally. Portfolio demonstrating voice, editorial judgment, and accuracy.
