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Jerry is a fintech platform that simplifies car and home ownership by consolidating insurance, repairs, financing, and maintenance into a single app. With 5M+ customers, $240M+ in funding, and profitability achieved in early 2024, the company is now scaling its content strategy to capture customers across search and AI answer engines.
You will lead Jerry's editorial engine as Editor-in-Chief, owning content strategy, production, and performance across jerry.ai and external platforms. Your core responsibilities include:
**Content Strategy & Ownership**: Define and execute the editorial roadmap across owned and external channels. Own organic traffic and AI-citation conversion targets that directly impact revenue growth. You will be accountable for both strategy and measurable results.
**AI-Native Production System**: Design and operate the brief-to-publish pipeline, including LLM prompts, QA gates, and human-edit checkpoints. Manage prompt libraries and quality-drift metrics to scale output without degradation. You will decide where AI handles work and where humans must stay in the loop.
**SEO & AEO Authority**: Build content clusters that rank on Google and earn citations from ChatGPT, Perplexity, Gemini, and AI Overviews. Implement answer capsules, question-based headings, FAQ schema, and entity optimization. Track citation presence across search and AI engines; own the roadmap to close gaps.
**YMYL Compliance & Trust**: Set and enforce voice, style, and editorial standards across writers, freelancers, and AI output. Build the trust infrastructure required for financial content—named expert authors, sourcing discipline, transparent credentials, and rigorous editorial review.
**Team & Operations**: Manage one direct report, coordinate with a freelance bench, and continue producing high-quality content personally. You will set the editorial bar through your own work.
You are a strong writer with editor's instincts who can write from a blank page and elevate AI drafts to a higher standard. You think in systems and have shipped a real, production AI-assisted content pipeline—not a prototype—with guardrails that maintained quality at scale. You are an active AEO practitioner who tracks how brands appear in AI answer engines and have concrete examples of what moves the needle. You have worked in regulated or high-stakes content (insurance, fintech, health, legal) and understand that accuracy is the product.
Required experience: 7+ years in content and editorial roles, with 3+ years leading an SEO-driven content program at a consumer, fintech, insurtech, or marketplace brand, or at a content-led media or affiliate site. You can point to measurable organic growth results (sessions, publish volume, topic clusters, dashboards). You have hands-on command of LLMs (ChatGPT, Claude, Gemini) and SEO/content tools (Sitefire, Surfer, Clearscope, MarketMuse, Frase). You are fluent in GSC, Semrush or Ahrefs, and GA4, comfortable owning traffic targets. You have managed at least one writer and/or freelance bench while continuing to produce content. Your portfolio demonstrates voice, editorial judgment, and accuracy—not just keyword density.
