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Jerry is a fintech/insurtech platform that helps millions of customers manage car insurance, repairs, financing, and maintenance through a single app. With 5M+ customers, $240M+ raised, and profitability achieved in early 2024, the company is now expanding its content strategy to win in both traditional search (SEO) and emerging answer engine optimization (AEO) across ChatGPT, Claude, Perplexity, and Google's AI Overviews.
You will lead Jerry's editorial engine as Editor-in-Chief, owning content strategy, production, and performance across jerry.ai and external platforms. Your core responsibilities include:
**Content Strategy & Ownership**: Define and execute the editorial roadmap across owned and external channels. Own organic traffic and AI-citation conversion targets that directly impact revenue growth. You will be accountable for hitting measurable customer acquisition and retention metrics, not vanity metrics like page views.
**AI-Native Production System**: Design and operate an end-to-end brief-to-publish pipeline that leverages AI agents while maintaining editorial quality. You will manage prompt libraries, QA gates, human-edit checkpoints, and quality-drift metrics. This is not about automating away editorial judgment—it's about building guardrails so AI drafts scale without degrading accuracy or voice.
**SEO & AEO Mastery**: Build content clusters and individual pages optimized for both Google ranking and AI answer engine citations. You will structure content with answer capsules, question-based headings, FAQ schema, and entity optimization. Stay ahead of algorithm and model updates, track citation presence across search and AI platforms, and own the roadmap to close gaps.
**YMYL Compliance & Trust**: Set and enforce voice, style, and sourcing standards across writers, freelancers, and AI output. Insurance and financial content has zero tolerance for inaccuracy. You will build the trust infrastructure required—named expert authors, transparent sourcing, editorial review processes, and verified credentials.
**Team & Operations**: You will have one direct report, access to AI agents, and a freelance bench. You will set editorial output targets and quality bars through your own work and leadership. You are expected to continue writing and editing personally while scaling the team.
You are a strong writer with editor's instincts who can produce clean, persuasive content and elevate AI drafts to a meaningfully higher standard. You think in systems and processes, not just taste. You have shipped a real, production AI-assisted content pipeline with guardrails—not a prototype. You already practice AEO, track brand presence in AI answer engines, and have concrete examples of what moves the needle. You have worked in regulated or high-stakes content (insurance, finance, health, legal) and understand that accuracy is the product.
Required experience: 7+ years in content and editorial roles, with 3+ years leading an SEO-driven content program at a consumer, fintech, insurtech, or marketplace brand, or at a content-led media or affiliate site. You can point to measurable organic growth results (sessions, publish volume, topic clusters) backed by dashboards. You are hands-on with LLMs (ChatGPT, Claude, Gemini) for drafting and research, plus SEO and content tools (Sitefire, Surfer, Clearscope, MarketMuse, Frase). You are fluent in Google Search Console, Semrush or Ahrefs, and GA4—comfortable owning a traffic target, not just reporting. You have managed at least one writer and/or a freelance bench while continuing to produce content personally. Your portfolio demonstrates voice, editorial judgment, and accuracy—not keyword density.
