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The Stepstone Group is a global online job platform operating 20+ brands across 30+ countries with ~4,000 employees. They are seeking an Email Marketing Manager to develop and optimize B2B email communications across the entire customer journey.
In this role, you will design and execute targeted email campaigns and automated communication workflows with emphasis on content quality and personalization. You'll work cross-functionally with Marketing, Product, Sales, and E-Commerce teams to drive engagement and conversion. Key responsibilities include:
- Develop and implement industry and audience-specific B2B email campaigns
- Create and optimize newsletters, one-shot mailings, and email automation sequences focused on engagement and conversion
- Build and evolve CRM and lifecycle communication strategies across Acquisition, Onboarding, Retention, and Winback phases
- Leverage AI tools (e.g., Claude) to scale content creation and personalization
- Generate new campaign ideas to increase Sales Qualified Leads (SQLs) and revenue
- Plan and execute A/B tests, deriving data-driven optimization recommendations
- Track and analyze email KPIs, providing actionable insights
- Collaborate closely with Product, Sales, E-Commerce, and other Marketing stakeholders
Required qualifications: Bachelor's degree in Marketing, Communications, Business, E-Commerce, or related field. 1-3 years of relevant experience in email, CRM, or lifecycle marketing, preferably B2B. Strong understanding of target audiences and creative ability to develop engaging content. Experience analyzing mailing KPIs and using email marketing/automation tools (ideally Salesforce Marketing Cloud). Interest in AI technologies for marketing scalability. Excellent communication and stakeholder management skills. Fluent in German and English.
The company offers 30 days vacation plus additional holidays, hybrid work, pension contributions, life insurance, volunteer days, bike program, gym, barista, wellness discounts, parking/transit benefits, and dog-friendly office.
