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Sanity.io is building an AI-powered Content Operations platform used by companies like SKIMS, Figma, Riot Games, and Anthropic. As Director of Sales Enablement, you will own the entire enablement function end-to-end, reporting to Sales leadership and building a strategic program that accelerates seller productivity and performance.
You will develop an AI-first enablement strategy leveraging Sanity's own platform to build real-time, context-aware agents that deliver buyer content, objection-handling scripts, and competitive insights directly into seller workflows. You'll diagnose capability gaps in the sales organization, partner with Sales leadership to prioritize impact areas, and translate findings into a quarterly roadmap.
Key responsibilities include owning new-hire onboarding and ramp from day one through first closed deal, designing milestone-based ramp plans with clear certification criteria, and building scalable, automated enablement programs that reduce reliance on live delivery. You'll own playbooks, battlecards, and talk tracks for technical buyers, partner with Product Marketing on messaging alignment, and drive adoption of MEDDPICC and qualification frameworks.
You will enable front-line managers through coaching guides and call review frameworks, making coaching a daily habit rather than an event. You'll define and own metrics including ramp time, win rate, quota attainment, and pipeline generated, building reporting with RevOps to prove enablement impact.
You'll lead a small team covering instructional design, outbound enablement, and technical enablement, developing team members and creating clear ownership across programs. This is a strategic, hands-on role requiring both vision-setting and close involvement in execution.
Required: 8+ years in sales or revenue enablement at B2B SaaS, including 3+ years leading an enablement team. Direct experience building AI workflows and agents, deep familiarity with Gong for conversation intelligence, and a track record of building enablement functions from the ground up. You must be a strong facilitator, fluent in qualification frameworks like MEDDPICC, comfortable with performance data, and hands-on with LMS, content management, and Salesforce. Bonus: experience enabling teams selling to developers or technical buyers, and prior quota-carrying sales experience.
