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Veeam is a data and AI trust company specializing in data resilience and security posture management. As Director of Product Marketing for Veeam Intelligent ResOps, you will own the complete product marketing strategy for one of Veeam's newest and most visible offerings—a platform that integrates data resilience with security as part of the DataAI Command Platform.
You will be responsible for positioning, messaging, launch strategy, campaign execution, and sales enablement for Intelligent ResOps. Your core responsibilities include:
• Develop and own the positioning, messaging, and narrative for Intelligent ResOps, connecting it to Veeam's broader data resilience, data security, and AI trust story
• Lead product launch strategy and execution, ensuring readiness across product, sales, and marketing teams
• Define campaign strategy and core content frameworks that demand generation and field marketing teams execute against
• Create sales enablement materials, plays, and training that drive win rates and adoption
• Own competitive strategy in a fast-moving category, partnering with competitive intelligence to develop battle cards and objection handling
• Build relationships with industry analysts to shape category definition and influence coverage
• Partner with pricing and finance teams to set pricing and packaging strategy
• Support multiple routes to market including direct sales, VCSPs, and partners
• Track and own metrics that connect product marketing to pipeline, win rate, and revenue
This is a senior strategic role requiring someone who can set vision, drive execution through influence, and operate effectively with product, sales, and executive leadership. You'll have the opportunity to grow with a high-visibility business unit within a market-leading company.
