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AlphaSense is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for the company's premium content, proprietary data, and Tegus Expert Call Services offerings. You will lead a high-performing product marketing team while partnering closely with product, sales, and customer success to drive awareness, adoption, and expansion across financial institutions and global enterprises.
Key responsibilities include: developing product marketing strategy across premium content and data segments; crafting messaging and positioning for financial services, corporate, and consulting buyers; leading end-to-end go-to-market for key launches; building full-funnel customer journeys; translating complex capabilities into clear value propositions for revenue teams; working with customers to identify use cases and build reference stories; conducting market and competitive analysis; feeding customer insights into the global content roadmap; creating sales enablement assets; establishing operating rhythms connecting GTM and product teams; and leading the team as a hands-on player-coach.
You bring 8–10+ years of B2B SaaS marketing experience with a strong product marketing foundation and proven track record leading PMM teams at high-growth companies. You have meaningful experience in enterprise/upper mid-market product marketing, ideally in financial services, capital markets, or market intelligence. You understand the financial services landscape deeply, including hedge funds, investment banks, and asset managers. You excel at translating complex products into customer value, thrive in ambiguity, and have a strong ownership mindset with bias for action. You're comfortable standing up new go-to-market motions and scaling what works.
