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Attentive is seeking a Director of Product Marketing to build and lead the Voice of the Market function—a strategic program that captures customer, prospect, analyst, and market insights to inform product strategy, positioning, messaging, and go-to-market execution.
In this role, you will serve as the connective tissue between Product Marketing, Product, Sales, Customer Success, and Executive Leadership, ensuring decisions are grounded in real customer needs and market dynamics. You'll combine traditional market intelligence expertise with modern AI-first approaches, leveraging tools like Gong, Claude, and ChatGPT to scale insight generation.
Key responsibilities include:
**Voice of the Market Program**: Establish and scale a company-wide strategy for capturing and operationalizing customer feedback, market trends, and competitive intelligence. Create repeatable programs that directly influence product and GTM priorities.
**Customer Insights & Research**: Design and execute qualitative and quantitative research programs—customer interviews, win/loss analysis, surveys, advisory boards, and market studies. Develop customer segmentation and buyer insights that inform strategy. Translate findings into actionable recommendations for executives and cross-functional teams.
**Analyst Relations**: Develop and execute the company's analyst relations strategy. Build relationships with key industry analysts, manage briefings and inquiries, and ensure analyst perspectives inform product and executive planning.
**Competitive Intelligence**: Own the competitive intelligence vision and program. Lead and mentor a Senior Product Marketing Manager on day-to-day execution. Build scalable systems for tracking competitor strategy, product launches, messaging, pricing, and partnerships. Deliver insights that inform sales enablement and product roadmap decisions.
You will initially manage one direct report (Senior PMM, Competitive Intelligence) with opportunity to build a broader insights organization. Attentive is a high-growth AI marketing platform recognized as the #1 SMS marketing provider by G2, serving 8,000+ customers across 70+ industries including Crate and Barrel, Urban Outfitters, and Carter's. The company has been included in Deloitte's Fast 500 (four years), Forbes' Cloud 100 (five years), and LinkedIn's Top Startups.
