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Tive is a supply chain visibility platform that uses IoT and software to reduce shipment delays, minimize rejected loads, and decrease theft, damage, and spoilage across road, rail, ocean, and air logistics. The company serves customers who depend on on-time, in-full delivery of critical shipments.
As Director of Product Marketing, you will lead the next chapter of product marketing at Tive, reporting to the Director of Global Marketing. You'll own the strategic positioning, messaging frameworks, and go-to-market strategies that communicate the value of Tive's evolving hardware and software capabilities to customers and prospects. Your focus will be on sharpening how the company positions its products as the offering grows in complexity and reach, ensuring Tive stands out in a competitive market and scales effectively.
You will manage an existing Senior Product Marketing Manager, operating as a highly collaborative team. Your responsibilities include developing and evolving product and vertical-level messaging across Tive's full product portfolio, creating positioning frameworks that resonate with different customer segments, and building GTM strategies that drive adoption and revenue. You'll work cross-functionally with product, sales, and marketing teams to ensure consistent narrative clarity and customer focus.
This role requires proven experience developing and managing others, strategic thinking, and the ability to translate complex product capabilities into clear, compelling customer value propositions. You'll be instrumental in shaping how Tive tells its product story and scaling a function critical to the company's next phase of growth. The ideal candidate has deep product marketing expertise, experience managing teams, and a track record of building messaging and positioning frameworks that drive business results in B2B software or hardware-software hybrid environments.
