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Ethos is a leading life insurance technology platform democratizing access to life insurance through instant underwriting, no medical exams, and a seamless online experience. The company operates a three-sided platform serving consumers, agents, and carriers, and is rapidly expanding its product portfolio across term life, IUL, annuities, and estate planning.
You will own go-to-market strategy and creative investment across Ethos' consumer product lines, reporting to the VP of Brand & Creative. This is a strategic and analytical role combining brand building with performance rigor.
Key responsibilities include: defining audience, value propositions, and positioning for new product launches; owning cross-channel creative strategy (social, search, YouTube, offline) and determining creative investment allocation; partnering with product managers to translate product value into creative briefs; analyzing creative performance data across channels to surface insights and close feedback loops; leveraging AI to build agentic workflows that fuse human creative judgment with performance data; defining KPIs and metrics for creative performance (win rates, ROI by channel); and owning OKRs for the Brand & Creative team while acting as connective tissue across product, creative operations, and performance marketing.
You are expected to be a strategist and brand builder who owns outcomes end-to-end—not a deck writer. The role requires equal parts sharp creative instinct and hard analytical rigor. You will work shoulder-to-shoulder with product managers and creative leads, but your unique lane is the portfolio view: deciding where creative investment should go and why across all channels and product lines.
