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Salary: USD 145,000 - 160,000 / annual
ShopMy is a unicorn ($1.5B valuation) transforming e-commerce by building infrastructure for human-led curation at scale. The company helps brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with brands they love.
As the founding Director of PR & Communications, you will build and own ShopMy's earned media function from the ground up. Reporting to the Head of Marketing and working closely with founders, you will shape the company's media strategy, storytelling, and external communications across business, trade, creator, technology, and consumer media channels.
Key responsibilities include:
• Developing and leading ShopMy's earned media strategy holistically and by channel, targeting relevant media for Brands, Creators, and Shoppers
• Identifying compelling stories, audiences, spokespeople, and channels—from traditional press and podcasts to speaking opportunities and executive social
• Leveraging and building trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture
• Developing thought leadership strategy for founders and executives, including talking points, interview prep, and speaking opportunity management
• Turning proprietary insights, product launches, partnerships, and milestones into repeatable media moments
• Managing crisis communications and rapid response situations
• Building and scaling the PR function, managing external agency relationships and hiring junior talent as needed
You bring 8-10+ years of communications experience with specialty in earned media, ideally across both agency and in-house roles. You have strong relationships in at least two of these areas: business/trade media, creator/technology media, or consumer/lifestyle media. You possess exceptional editorial judgment, strong brand instincts, and excellent writing skills across pitches, briefs, quotes, and social content. You're a strategic operator comfortable advising senior leaders while remaining hands-on with pitching and relationship development. Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy is valued.
