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Fanatics Betting & Gaming seeks a Director of Paid Social to lead strategy, execution, and performance across their Online Sportsbook and Casino businesses. This is a strategic leadership role managing senior planners and buyers, agency partners, and cross-functional teams across Creative, Brand, Analytics, Product, Compliance, and Finance.
Key responsibilities include owning the paid social strategy and roadmap across Meta, TikTok, Snap, X, Reddit, and emerging platforms; setting channel-level goals, budgets, KPI frameworks, and performance targets in partnership with marketing leadership and finance; leading investment allocation across sportsbook and casino to balance acquisition scale, payback efficiency, brand impact, and customer lifetime value; overseeing campaign architecture, media planning, audience strategy, bidding, and creative testing; managing and developing senior team members with clear ownership and consistent operating rhythms; leading agency and platform partner relationships including strategic roadmaps and quarterly business reviews; partnering with creative and brand teams to build a scalable creative testing engine; strengthening attribution, incrementality testing, conversion tracking, and customer journey insights with analytics teams; building executive-ready performance narratives connecting paid social results to acquisition, revenue, market share, and payback outcomes; driving structured testing roadmaps across creative, audiences, bidding, landing pages, and emerging formats; building full-funnel strategy balancing demand creation with capture; identifying new platforms and tactics to maintain competitive advantage; establishing quality assurance processes for creative assets, ad copy, offer messaging, tracking parameters, and budget controls.
Requirements: 10+ years in paid social, performance marketing, growth marketing, or digital media with significant hands-on and leadership experience in social buying; 3+ years of people management experience including developing managers or senior individual contributors; proven ability to manage large, multi-market paid social budgets tied to acquisition, revenue, payback, brand, and lifetime value goals; deep expertise across Meta, TikTok, Snap, X, Reddit, MMPs, analytics platforms, and paid social measurement.
