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Rippling is hiring a Director of Verticals Marketing to lead the full marketing function for their industry-focused go-to-market strategy. In this leadership role, you will own positioning, messaging, and storytelling for buyers with industry-specific needs. You'll develop channel strategy, partner closely with the sales team to drive pipeline and revenue, and identify the right vertical markets to target.
The role requires moving fluidly between strategy and execution: understanding buyer pain points and operational challenges in each vertical, crafting compelling messaging, building and scaling the GTM motion, enabling the field team, and measuring motion effectiveness. Rippling's unique position—combining HR, IT, Finance, and Spend operations in one platform with AI capabilities—creates rare opportunities to solve tightly-connected problems for specific industries where employee management, payroll, compliance, IT, spend, and workforce operations intersect.
You'll be based in one of three offices (San Francisco, New York, or Seattle) and required to be in-office 3 days per week. Rippling is a well-funded B2B SaaS company ($1.4B+ raised from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia) focused on modernizing how businesses manage their entire workforce and operations.
