SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
HoneyBook is seeking a Director of Sales to own and build the SMB sales motion from the ground floor. You'll have full accountability for revenue, pipeline coverage, forecast accuracy, and close rates. This is a hands-on leadership role where you'll personally model the hunter mentality you expect from your team while building scalable systems.
Key responsibilities include: owning the revenue number with full P&L accountability; building a clean, disciplined CRM with clear deal definitions, standardized stages, and mandatory close dates; launching a forecasting motion in partnership with Finance (monthly commit, best case, pipeline coverage); integrating AI into every sales process (lead scoring, qualification, call prep, follow-up drafting, forecasting support); hiring and onboarding 2+ Account Executives with a clear ramp plan and coaching cadence; instilling urgency as a team standard (warm leads called immediately, no-shows re-booked within 48 hours); diagnosing where deals are lost through real data analysis; running weekly pipeline reviews with transparent metrics; and coaching reps on both pipeline discipline and deal execution.
You'll join at a pivotal moment. The CRM isn't yet clean, pipeline definitions don't exist, and forecasting isn't happening—you'll build these systems while hitting revenue targets. Every process you establish should assume AI does the first pass.
Required qualifications: 5+ years in sales leadership with direct revenue ownership; proven hunter instinct and track record building or scaling outbound motions; hands-on CRM fluency (HubSpot preferred) with experience building pipeline stages and reporting from scratch; experience forecasting with Finance using commit/best case methodology; track record hiring and ramping Account Executives with a clear hiring bar; bias for speed and belief that lead response time directly impacts conversion; excellent communication skills, directness in feedback, and comfort bringing recommendations to leadership; AI-first mindset with demonstrated use of AI tools for prospecting, call prep, follow-up, and reporting.
Exceptional candidates may also have experience with dual revenue streams (subscriptions + transactions) and background selling into venues, hospitality, or small business/creative verticals.
HoneyBook is an AI-powered business management platform for service-based business owners, founded in 2013, based in San Francisco and Tel Aviv, with $498M in funding. The company has powered over 25 million client relationships and processed $12B+ in transactions.
