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Salary: USD 117,000 - 184,000 / annual
Braze is seeking a Director of Sales to lead the scale segment sales team focused on retail and consumer goods verticals. This is a people-management role overseeing a team of mid-market Account Executives selling Braze's Customer Journey Orchestration platform—a market-leading SaaS solution that helps brands communicate more effectively with customers.
You will own the full customer lifecycle strategy for your segment: new business prospecting, acquisition, retention, and expansion. A key responsibility is verticalization—developing and operationalizing go-to-market strategies and repeatable sales playbooks tailored specifically to retail and consumer goods sectors. You'll work hands-on with your team on deals, coach them through the sales process, and provide accurate forecasting.
Cross-functional collaboration is essential. You'll partner with Marketing, Product, Customer Success, Business Development, Sales Operations, and Legal to build a cohesive retail vertical motion, including event presence, thought leadership, and targeted outbound campaigns. You'll also represent Braze as the "voice of the company" at industry forums, retail conferences, and trade events.
The role requires strategic and operational planning at scale, with direct impact on team development, customer success, and company growth. You'll be a proactive voice within the global sales leadership team, helping shape Braze's go-to-market strategy.
Required: 7+ years sales experience; 5+ years leading a team of at least 5 quota-carrying mid-market Account Executives; proven ability to recruit, retain, and develop talent; experience with full SaaS customer lifecycle; demonstrated success building vertical go-to-market strategies and sales playbooks; strong cross-functional collaboration skills; excellent communication and negotiation abilities; strong technical and business acumen.
Preferred: Mobile or Marketing Technology sales background; retail/consumer brand selling experience; startup technology company experience.
