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Director of Sales, Scale for Media, Entertainment, Gaming and Sports

Braze - Chicago, IL, United States - In-office - posted 2026-07-30

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Salary: USD 112,000 - 176,000 / annual

Braze is seeking a Director of Sales to lead a team of mid-market and scale Account Executives focused on the retail and consumer goods verticals. This is a hands-on leadership role managing the full customer lifecycle—from prospecting and acquisition through retention and expansion—for Braze's Customer Journey Orchestration platform. You will own verticalization strategy for retail and consumer goods, developing and refining sales playbooks, messaging frameworks, and industry-specific value propositions. You'll partner cross-functionally with Marketing, Product, and Customer Success to build a robust go-to-market motion, including industry event presence, thought leadership, and targeted outbound campaigns. Your responsibilities include hiring and developing world-class sales talent, setting and executing aggressive customer acquisition and expansion strategies, coaching your team through the sales process, and participating hands-on in key deals. You'll align go-to-market teams (BDR, marketing, value engineering, solutions consulting, executive) to execute the fiscal year plan and represent a clear vision to customers and the marketplace. You'll serve as the "voice of Braze" at prospect, customer, and industry forums, including retail-specific conferences and trade events. This role requires both strategic planning and operational execution, with a proactive voice within the global sales leadership team. Required: minimum 7 years of sales experience, with at least 5 years leading a team of at least five quota-carrying mid-market Account Executives. You must demonstrate proven ability to recruit, retain, inspire, and develop top talent; experience leading teams through the full SaaS customer lifecycle; and success developing vertical go-to-market strategies and sales playbooks. Strong cross-functional collaboration skills, excellent communication and negotiation abilities, and solid technical and business acumen are essential. Prior experience selling mobile or marketing technology, into retail/consumer brand prospects, or in startup technology companies is a plus.

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