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Salary: USD 117,000 - 184,000 / annual
Braze is seeking a Director of Sales to lead the scale segment sales team focused on retail and consumer goods verticals. This is a people-management role overseeing a team of mid-market Account Executives selling Braze's Customer Journey Orchestration platform—a market-leading SaaS solution that helps brands communicate more effectively with customers.
You will own the full sales lifecycle: prospecting, acquisition, retention, and expansion. A core responsibility is verticalization—developing and operationalizing go-to-market strategies and repeatable sales playbooks tailored to retail and consumer goods sectors. You'll set and execute aggressive customer acquisition and expansion strategies, hire and develop world-class sales talent, and coach your team through complex deals while participating hands-on where appropriate.
Key responsibilities include: leading team recruitment, retention, and development; building vertical-specific messaging frameworks and value propositions; partnering cross-functionally with Marketing, Product, Customer Success, and go-to-market teams (BDR, value engineering, solutions consulting) to execute the annual plan; providing accurate sales forecasting; representing Braze at industry events and trade conferences; and serving as a proactive voice within global sales leadership.
You'll need at least 7 years of sales experience, with a minimum of 5 years leading a team of at least five quota-carrying mid-market Account Executives. You should have proven success developing vertical go-to-market strategies and sales playbooks, ideally in retail or consumer brand segments. Strong technical and business acumen, excellent negotiation skills, and the ability to work cross-functionally across legal, operations, marketing, and customer success are essential. Prior experience selling mobile or marketing technology, into retail/consumer prospects, or in startup tech is a plus.
