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Director of Sales, Scale for Media, Entertainment, Gaming and Sports

Braze - Austin, TX, United States - In-office - posted 2026-07-30

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Salary: USD 107,000 - 168,000 / annual

Braze is seeking a Director of Sales to lead a team of mid-market and scale Account Executives focused on the retail and consumer goods verticals. This is a hands-on leadership role managing a team of at least five quota-carrying sellers, with direct responsibility for customer acquisition, expansion, and retention across the full SaaS lifecycle. You will develop and operationalize verticalized go-to-market strategies and repeatable sales playbooks tailored to retail and consumer brand segments. The role requires strong business acumen, the ability to participate directly in customer-facing engagements, and cross-functional coordination with Marketing, Product, Customer Success, Legal, and Sales Operations. Key responsibilities include hiring and developing world-class sales talent, setting and executing aggressive customer acquisition and expansion strategies, leading the retail vertical go-to-market motion (including industry events and thought leadership), coaching your team through the sales process, providing accurate forecasting, and serving as the voice of Braze in prospect and industry forums. You will plan and manage at both strategic and operational levels, align go-to-market teams to execute the fiscal year plan, and be a proactive voice within the global sales leadership team. Required qualifications: minimum 7 years of sales experience, at least 5 years leading a team of mid-market Account Executives, proven ability to recruit and develop top talent, experience with full SaaS customer lifecycle (prospecting, acquisition, retention, expansion), demonstrated success developing vertical go-to-market strategies and sales playbooks, strong cross-functional collaboration skills, excellent communication and negotiation abilities, and strong technical and business acumen. Preferred: prior experience selling Mobile or Marketing Technology, selling into retail/consumer brand prospects, or working in startup technology companies.

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