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Salary: USD 170,000 - 220,000 / annual
Daily Harvest (acquired by Chobani in 2025) is seeking a Director of Sales, Retail Channel to lead retail expansion for its frozen ready-to-make meal portfolio. This is a high-impact, high-visibility role defining how Daily Harvest shows up across Natural (Whole Foods, Sprouts), Grocery (Kroger, Albertsons, Safeway), Mass (Walmart, Target), and Club channels.
You will own retail channel sales and profitability, build and lead a small sales team, and partner cross-functionally with Marketing, Supply Chain, and Finance to execute the retail vision.
Key Responsibilities:
Channel Strategy & Growth: Own and execute retail channel strategy across Natural, Grocery, Mass, and Club channels. Develop 12-36 month GTM plans for each channel. Create annual and long-range business plans including distribution targets, velocity goals, trade spend strategy, and promotional calendars. Identify new account opportunities, white space, and category expansion plays. Align retail strategy with overall brand and commercial objectives.
Account Management & Execution: Serve as senior relationship owner for key retail accounts, brokers, and distributors. Lead joint business planning (JBP) processes with top accounts. Negotiate shelf placement, promotional programs, and trade terms to maximize ROI. Manage broker networks for alignment and in-store execution.
Team Leadership: Build, hire, and lead a high-performing retail sales team. Set clear goals, develop talent, and foster accountability. Act as player-coach, balancing direct account work with team development.
Cross-Functional Partnership: Collaborate with Marketing on retailer-specific shopper marketing and innovation materials. Partner with Supply Chain on demand forecasting and inventory planning. Work with Finance on trade spend management and profitability analysis.
Insights & Performance Management: Translate syndicated data (SPINS, Nielsen, Circana) and POS insights into actionable strategies. Build and maintain retail KPI dashboards; report monthly to leadership. Stay current on frozen category trends and competitive dynamics.
Requirements:
- 8+ years progressive CPG sales experience, with significant portion in frozen food
- Demonstrated success leading retail channel strategy across Natural, Grocery, and/or Mass channels
- Proven track record building distribution, driving velocity, and managing trade spend profitably
- Experience managing and developing sales teams and broker networks
- Deep knowledge of frozen category dynamics, shopper behavior, and retailer priorities
- Strong analytical skills; fluency with syndicated data tools (SPINS, Nielsen, Circana)
- Excellent communication and presentation skills; comfortable presenting to C-suite and retail buyers
