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Talkiatry is seeking a Director of Product Marketing to lead clinician-facing marketing strategy and execution. You will own positioning, messaging, and employer brand for Talkiatry's mental health clinician audience—psychiatrists, therapists, and other providers. This role serves three core functions: (1) develop and own clinician positioning and employer value proposition in a competitive talent market; (2) conduct clinician research and represent the clinician voice across Operations, Clinical, and Product teams; (3) orchestrate recruitment marketing campaigns spanning demand generation, career site optimization, LinkedIn, Glassdoor, Doximity, and Indeed to deliver qualified applicant pipelines.
Reporting to the VP of Product Marketing, you will act as the primary leader for clinician-facing marketing across the company. You'll manage external agencies, contractors, and media partners, and collaborate closely with Talent Acquisition, Operations, Clinical, and Creative teams. You will own and scale an established clinician marketing function, building positioning, employer brand, and demand-generation engines that fuel clinical growth.
Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and over two million patient visits delivered nationwide. The company was co-founded by a patient and a triple-board-certified psychiatrist to solve healthcare's urgent challenge: millions struggle to access mental health care while clinicians face administrative burden and burnout. Through a technology-powered, in-network platform, Talkiatry is redefining behavioral healthcare delivery in America.
You will develop clinician positioning and employer value proposition, own employer brand evolution, conduct quantitative and qualitative research across clinician personas, orchestrate recruitment marketing campaigns from awareness through application, own key clinician channels (career site, LinkedIn, Glassdoor, CRM), drive demand generation across paid and organic channels, enable Talent Acquisition with messaging and insights, manage external partners, collaborate cross-functionally to optimize candidate journey, create clinician-facing materials (landing pages, emails, collateral, thought leadership), and track recruitment metrics (applicant volume, cost per qualified applicant, conversion to hire) to inform spend and GTM priorities.
Ideal candidates bring 10+ years of product or consumer marketing experience, including ownership of business-critical launches and multi-stakeholder GTM initiatives (8+ years of exceptional directly relevant experience also considered). You have deep expertise in positioning, messaging, and go-to-market strategy, with a track record of turning audience research into differentiated value propositions. Strong audience research skills (quantitative and qualitative), hands-on experience owning marketing channels (web, career site, organic social, CRM, paid media), and exceptional storytelling and communication abilities are essential. Experience marketing to healthcare provider or clinician audiences is preferred; familiarity with how clinicians evaluate practice opportunities is advantageous but not required.
