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Constructor is an AI-first search and product discovery platform for enterprise ecommerce, delivering $10M+ revenue lifts for brands like Sephora, Petco, Under Armour, and Birkenstock. We seek a Director of Product Marketing to lead positioning, messaging, and storytelling that translates our sophisticated technology into compelling narratives for prospects, customers, and the market.
This is a hands-on strategic role requiring exceptional product positioning expertise. You will own and evolve differentiated positioning for Constructor's platform, products, and capabilities. Your core responsibilities include developing deep understanding of what makes our technology unique, translating complex technical capabilities into clear customer value propositions, and creating messaging frameworks that align Marketing, Sales, and Customer Success.
You will lead product launches from strategy through execution, partnering closely with Product leadership to develop narratives, value propositions, and sales enablement materials. You'll work with the content marketing team on thought leadership, with growth marketing on pipeline and product content, and with sales to ensure GTM enablement on key launches and competitive positioning. Every feature or product launch will include comprehensive bill-of-materials covering value proposition, personas, objection handling, and competitive analysis.
You will build deep understanding of our customers, prospects, and the ecommerce/search/product discovery landscape. Engage directly with customers and prospects to understand what resonates, monitor competitive landscapes, and identify opportunities to improve how we communicate product value throughout the customer lifecycle.
Required: 8-10 years B2B SaaS product marketing experience in technical or complex product environments, with proven track record developing differentiated positioning and messaging. You must excel at translating complex technology into simple, compelling stories. Strong experience partnering with Product and Sales to develop positioning that works both externally and commercially is essential. Experience in ecommerce, retail technology, search, or discovery is a plus.
You are a strong storyteller with technical curiosity and understanding of AI/ML fundamentals. You are commercially minded, understanding how positioning drives pipeline and revenue. Excellent written and verbal communication skills required. You are both strategic and hands-on—comfortable setting direction while executing details. You bring analytical mindset, using market research and performance data to support decisions. Strong project management skills and attention to detail essential for managing complex initiatives from concept through execution.
