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Salary: USD 180,000 - 240,000 / annual
Casap is an AI-native disputes automation and fraud prevention platform serving financial institutions. Founded by product leaders from Robinhood and Chime, the Series A startup has raised $30M+ from top-tier investors and has achieved 10x revenue growth over the past 12 months.
As Director of Product Marketing, you will own the complete product marketing function reporting to the Head of Marketing. Your responsibilities span positioning, go-to-market strategy, sales enablement, and competitive intelligence. You'll define how Casap's products are positioned and understood in the market, lead GTM strategy for new products and vertical expansion, and build scalable enablement infrastructure that drives revenue outcomes.
Key responsibilities include: defining product positioning and messaging across the portfolio; leading go-to-market strategy for launches and new markets; partnering with Sales leadership to build effective enablement programs including pitch frameworks, competitive intelligence, and objection handling; owning interactive demo strategy; building sales playbooks and training programs; developing organic search and GEO content strategy; leading competitive and customer intelligence efforts; coordinating launch planning across Product, Marketing, and Revenue; and hiring and developing product marketing talent as the team scales.
You'll need 7+ years in product or product marketing, ideally in B2B fintech or SaaS. You must have a proven track record of owning GTM strategy and connecting it to revenue outcomes, deep familiarity with solution and value-based selling, and experience building and scaling sales enablement programs. Strong background in financial services, payments, lending, or fraud technologies is preferred. You should have demonstrated ability to lead cross-functional initiatives at the leadership level, experience managing or mentoring team members, familiarity with AI tools and their application to marketing workflows, and exceptional communication and storytelling skills.
The role is hybrid based in San Francisco or New York with in-office expectations on Mondays, Wednesdays, and Fridays. Casap offers competitive benefits including health/vision/dental coverage, One Medical membership, stocked kitchens, commuter benefits, flexible PTO, Apple equipment, and home office budget.
