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Inspira Education is a fast-growing edtech startup backed by leading VCs (Zeev Ventures, Quiet Capital, Craft Ventures) on a mission to democratize access to high-quality coaching for students pursuing medical, legal, business, and college admissions. The company operates as a network of top admissions coaches combined with software and services, disrupting traditional application processes.
As Director of Performance Marketing, you will architect and lead the company's performance marketing strategy, owning direct-to-consumer client acquisition across paid channels (Google Ads, Meta, TikTok, LinkedIn). You'll build a data-driven growth engine responsible for driving measurable revenue impact through paid media experimentation, conversion rate optimization, and innovative acquisition strategies.
Key responsibilities include: setting and executing DTC growth strategy across multiple channels; relentlessly testing new growth channels; optimizing campaigns for ROAS; leading A/B testing and cohort analysis; leveraging SQL and Python for deep analytics and predictive modeling; developing forecasting models and attribution frameworks; collaborating with data and product teams to understand customer behavior; establishing full-funnel KPI reporting; leading CRO initiatives; managing junior team members; and serving as a thought partner to founders on revenue strategy.
You'll work closely with founders, have meaningful budget authority, and influence cross-functional decisions across sales, customer success, product, and tech. The role demands analytical rigor, operational excellence, and strategic leadership in a fast-paced, high-growth environment.
