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Salary: USD 120,000 - 140,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through its unified Zeta Marketing Platform (ZMP). The platform combines identity, intelligence, and omnichannel activation powered by one of the industry's largest proprietary consumer databases and AI.
You will serve as Director of Paid Search for the Higher Education division, responsible for shaping paid search strategy across EDU clients and driving measurable business outcomes. This role balances strategic vision with hands-on management.
Key Responsibilities:
Client Strategy & Leadership: Translate client business goals into full-funnel search strategies across Google and Microsoft Ads. Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps. Identify performance opportunities and risks, proactively recommending optimizations and growth strategies. Serve as a strategic lead in client conversations, QBRs, and performance reviews.
Performance Ownership: Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. Own enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency. Establish testing frameworks and innovation pipelines to continuously improve results. Oversee account structure, bidding strategies, audience layering, and automation approaches. Ensure consistent use of measurement best practices, attribution models, and conversion tracking. Drive adoption of new betas, AI-driven features, and automation tools.
Analysis & Reporting: Partner with analytics and ops teams to improve reporting, automation, and scalability. Monitor industry trends, platform changes, and competitive landscape. Deliver clear, data-driven performance reports and insights to clients. Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. Ensure accuracy, consistency, and timeliness of reporting.
Requirements:
- 8-12+ years of relevant paid search experience
- Hands-on experience managing monthly budgets of $500k+
- Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS
- Preferred: Skai experience, Google Ads Certifications
