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Podium is hiring a Director of Marketing for its Home Services vertical. You will own end-to-end demand generation strategy and execution for this business unit, functioning as the de facto CMO of the vertical. This is a hands-on builder and operator role where you set integrated marketing strategy, own monthly revenue and pipeline targets, manage budget allocation across channels, lead a team of direct reports, and collaborate with centralized marketing experts and cross-functional partners.
Key responsibilities include: setting and executing the Home Services marketing strategy aligned to demand targets; holding full accountability for monthly revenue, pipeline, and efficiency metrics; tracking pacing against targets and leading gap-closure plans; leading and coaching a lean team managing trade shows, events, partner marketing, webinars, third-party media, lifecycle, and content marketing; collaborating with indirect reports on digital, SEO/AEO, and web execution; rigorously measuring channel efficacy and optimizing through experimentation; managing the vertical budget within profitability constraints; reporting performance to leadership; setting the standard for AI-first marketing in tooling and agent building; and working cross-functionally with other vertical leaders and functions like Sales, CS, Product, and Finance.
You will work in-office 5 days per week at Podium's Lehi headquarters. The role requires someone who is highly biased toward action, exercises extreme ownership, thrives in startup pace, and is passionate about building a marketing engine at the cutting edge of AI capabilities.
Podium is a high-growth AI company that has crossed $100M in AI Agent ARR in under 24 months, scaling 300% year-over-year. The company serves 60,000+ businesses across Auto, Home Services, and Aesthetics verticals, capturing and converting leads 24/7 with AI employees.
REQUIREMENTS:
Must Haves:
- Successful track record leading an integrated demand generation strategy or channel group with accountability to revenue, budget, and ROI metrics
- Hands-on depth across marketing channels including trade shows, field/partner marketing, lifecycle, webinars, content marketing, digital, and ABM; personal experience running similar-scale channels
- Extreme ownership and bias to action; ability to move fast without consensus and build strategy from ambiguity
- Critical thinking and analytical rigor; data-informed decision-making using full-funnel metrics
- Strong performance and ROI focus; understanding of investment balance across funnel stages and attribution limitations
- Excellent communication skills; clear, decisive, and collaborative
- Ability to set high standards and provide coaching, vision, and accountability to the team
- Excellent project management and execution skills
- Customer-first mindset with deep understanding of customer, industry, and Podium value proposition
- Heavy AI user who builds workflows and agents; ability to demonstrate work
- Strong cross-functional partnership skills; ability to build trust and alignment across the organization
Nice-to-Haves:
- Experience marketing to SMBs/local businesses or marketing AI products
- Familiarity with home services trades (HVAC, plumbing, electrical, roofing, pest, landscaping) and their buying behavior
