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Mytra is building a new class of robotics and distributed software products to solve material movement and storage in supply chains—a $1T market experiencing massive disruption from e-commerce growth, cost pressures, and supply chain fragility.
As Director of Marketing, you will own and build Mytra's marketing function from the ground up during a period of significant commercial growth. Today marketing is lean and distributed; you will architect it into a real function, defining strategy, owning budget, and driving commercial pipeline and talent attraction.
This is a player-coach role. You will start hands-on as the primary executor across brand, content, communications, and demand generation. As the function matures, you will hire, develop, and lead the team.
Reporting to the Chief Revenue Officer, you will work at the intersection of commercial strategy, demand generation, brand, and executive communications. You will partner closely with Sales, Product, Customer Operations, People, and Engineering to translate complex robotics and software capabilities into compelling narratives and pipeline for enterprise customers and prospective talent.
Key responsibilities:
- Own marketing end-to-end: strategy, budget, org design, and hiring as the function scales
- Define and steward brand voice, visual identity, and messaging across all external channels
- Shape company and product positioning through strategic narrative that differentiates Mytra and translates technical capabilities into clear value for diverse audiences, including vertical-specific positioning
- Build and run the content and editorial engine spanning thought leadership, technical content, customer stories, and product announcements
- Own media relations, social presence, and executive visibility initiatives positioning Mytra as authoritative voice in industrial automation and Physical AI
- Stand up and ramp demand generation engine from the ground up, building pipeline motion in partnership with Sales across campaigns, channel strategy, account-based targeting, and lead lifecycle
- Build metrics-driven funnel tracking leading indicators (engagement, discovery calls, pipeline creation) and output metrics (conversion, velocity, source performance)
- Develop sales enablement materials, customer stories, and launch assets supporting commercial deals and pipeline progression across the full customer journey
