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Salary: USD 170,000 - 210,000 / annual
Fi is a Series B pet-tech startup building real-time location tracking, activity monitoring, and behavior insights for pet owners. The company is staffed by alumni from Square, Google, Oura, Peloton, and Uber, and is focused on transforming the human-pet relationship through cutting-edge hardware and software.
As Director of Integrated Marketing, you will lead Fi's go-to-market strategy and execution across all channels globally. You'll own the end-to-end GTM process for new products, features, and campaigns—from strategic brief through launch. This role sits at the intersection of product marketing, brand strategy, organic social, community, and partnerships.
Key responsibilities include:
- Owning the complete go-to-market process for product launches and feature announcements
- Partnering with cross-channel leads (paid, lifecycle, retail) to plan and execute integrated campaigns aligned with business goals
- Building and maintaining a GTM framework and cadence to keep teams aligned on timelines, positioning, and success metrics
- Collaborating with Brand Creative to shape brand strategy and craft campaigns that drive sales and engagement
- Working with Product to bring software and hardware launches to life through integrated campaigns
- Overseeing organic social and community strategy, setting standards for Fi's owned, non-paid environments
- Guiding content strategy, voice, and community engagement to build a loyal audience
- Developing partnership concepts and go-to-market plans with the B2B team
- Executing partner marketing campaigns from concept through measurement
- Optimizing Fi's rescue program reach and impact through cross-functional collaboration
You'll bring 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role. You have a proven track record owning GTM processes for consumer hardware, subscription, or DTC brands. You're comfortable managing or partnering closely with organic social and community teams, and you have experience building and executing co-marketing campaigns with B2B or partnerships teams. You're a strong cross-functional collaborator, excellent communicator, and data-informed decision-maker.
Fi offers flexible PTO, comprehensive health coverage (medical, dental, vision), wellness perks (One Medical, Kindbody, Talkspace), a dog-friendly office, annual charitable giving ($500 to dog charity of choice), free Fi membership, and a friends-and-family gifting program.
