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Inspira Education is a fast-growing edtech startup democratizing access to high-quality coaching for students pursuing medical, legal, business, and college admissions. Backed by leading VCs including Zeev Ventures, Quiet Capital, and Craft Ventures, the company operates a network of top admissions coaches and is building integrated software and services to disrupt traditional application processes.
As Director of Go-to-Market, you will lead the strategic enablement and scaling of the GTM organization. You'll serve as the connective tissue across Sales, Product, Product Marketing, Revenue Operations, Customer Experience, and Learning & Development—translating strategy into execution and building programs that drive measurable business impact.
Key responsibilities include:
**Sales Enablement & Training**: Design and continuously improve onboarding programs to accelerate new-hire ramp time. Develop ongoing training in product knowledge, consultative selling, objection handling, and customer experience. Create certifications, learning paths, and coaching resources. Analyze sales performance trends to identify targeted enablement opportunities.
**Data & Feedback Loop**: Analyze conversion, win/loss, and retention data to inform training. Review call recordings and customer interactions to surface best practices from top performers and build repeatable playbooks. Track enablement-specific metrics and their downstream impact on conversion and win rates.
**Cross-Functional Partnership**: Partner with Product Marketing to translate positioning and messaging into sales playbooks and customer-facing resources. Collaborate with Product Management on product launch readiness. Work with Marketing to ensure consistent campaign messaging. Support Revenue Operations on CRM adoption and process improvements. Engage Customer Experience and Customer Success teams to improve onboarding, retention, and upsell experiences. Gather frontline feedback and communicate customer insights back to leadership.
**Content & Communication**: Create high-converting playbooks, call scripts, objection-handling guides, and cross-sell/upsell matrices. Own the organization and maintenance of sales enablement content including playbooks, competitive battle cards, and knowledge resources. Package customer proof points and case studies into reusable assets. Develop scalable communication plans for launches and organizational changes.
**Tools & Process**: Own or co-own enablement tooling (CRM macros, content libraries, call recording platforms) to ensure teams can access resources quickly. Partner with RevOps to maintain data quality and process consistency.
You should bring prior experience carrying an individual sales quota or serving in a consultative customer-facing role (Sales, Business Development, Account Management, Customer Success, or similar). You understand firsthand what it takes to build customer trust, navigate objections, and operate in a performance-driven environment.
