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SentiLink is a Series B fintech company providing identity verification and risk solutions. They've achieved significant traction with real-time APIs verifying hundreds of millions of identities, backed by top-tier investors (Craft Ventures, Andreessen Horowitz, NYCA, Max Levchin), and recognized by Forbes Fintech 50 and FICO Industry Vanguard awards.
You will own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth. This is a player-coach role combining strategic leadership with hands-on campaign execution. You'll develop and execute an integrated marketing calendar aligned to company priorities, build end-to-end campaigns (from objectives and audience definition through creative, distribution, and optimization), and partner closely with Sales on enterprise account engagement.
Key responsibilities include owning organic growth strategy (SEO/AEO), evolving the website as a conversion engine, developing field marketing initiatives (events, webinars, executive programs), building marketing analytics and attribution frameworks, and recruiting/leading a high-performing team. You'll work cross-functionally with Sales, Product Marketing, Product, Data Science, Revenue Operations, and Executive Leadership to ensure marketing investments directly translate to business growth.
The ideal candidate has 10+ years of B2B marketing experience with significant demand generation or growth marketing ownership at enterprise software companies. You should have demonstrated success generating meaningful, attributable pipeline and revenue, and be able to walk through campaigns you've personally built in detail. Experience in fraud, identity, fintech, or financial services is a plus but not required. What matters most is a proven ability to generate pipeline for technical products with sophisticated buyers and long, multi-stakeholder enterprise sales cycles.
