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Baba is a Series A applied AI lab modernizing risk and care delivery for Medicare beneficiaries. The company has grown rapidly in 8 months, completing tens of thousands of appointments and partnering with health plans covering 4+ million Medicare beneficiaries. The team is half engineers with founders from Ramp, Stripe, Palantir, MIT, and CMU, plus clinical leadership from Mount Sinai Health System.
As Director of Growth Marketing, you own the entire growth marketing function end-to-end: strategy, channel mix, media buying, funnel conversion, team management, and operating model. You'll manage an eight-figure annual media budget and drive growth across direct-to-consumer channels targeting older adults, Medicare beneficiaries, Medicaid recipients, and family caregivers.
Key responsibilities include: defining acquisition strategy and channel mix allocation across audiences; owning CPL, CAC by channel, and conversion metrics; running and scaling paid social, search, and programmatic while building offline channels (TV, streaming, direct mail, radio, community partnerships, referral programs); designing and running incrementality tests and building the measurement stack; managing the funnel from first impression through first clinical interaction; and building and leading a small growth marketing team with strong agency management.
You'll partner closely with Design, Product & Engineering, Clinical Operations, and Finance, reporting directly to the CEO. This is a full-time, in-office role based in Soho, NYC. The ideal candidate has 6–10+ years in growth or performance marketing with direct ownership of $5–20M+ annual budgets scaled with improved efficiency. Experience marketing to older adults, Medicare, Medicaid, healthcare, insurance, or fintech populations is a strong plus. You've run multi-channel campaigns beyond digital (TV, streaming, direct mail, radio, partnerships), are relentlessly analytical with incrementality testing experience, think in first principles, have built and led high-performing teams, and can drive cross-functional decisions with low ego and strong conviction.
