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Allure Security is seeking a Director of Field Marketing & Sales Enablement to build, lead, and scale field demand initiatives and sales enablement strategy. Reporting to the Head of Demand Generation, this is a hands-on strategic leadership role bridging demand generation programs with field execution and sales effectiveness.
You will own end-to-end execution of enterprise field campaigns, executive CISO experiences, and account-based marketing (ABM) programs. You'll equip the sales team with battlecards, playbooks, and training to accelerate win rates in complex cybersecurity sales cycles.
Allure Security addresses account takeover fraud (costing businesses ~$7B annually) through AI-powered detection of online brand impersonation, credential theft, phishing, identity theft, and payment data theft. The company uses deception technology to inject realistic decoy data into attack sites, breaking scammers' business models and exposing their identities.
Key Responsibilities:
Field Marketing & Enterprise ABM Strategy: Lead end-to-end strategy, logistics, budget, and execution for regional field events, executive roundtables (CISO dinners), and user meetups. Own industry association relationships with security and fraud organizations. Build and deploy targeted field campaigns for top enterprise accounts across Financial Services, Banking, Healthcare, and Retail verticals. Partner with regional Account Executives to identify high-value accounts and drive field programs that accelerate pipeline opportunities. Oversee venue sourcing, vendor negotiation, promotional collateral, lead capture, and post-event nurture.
Sales Enablement & Asset Creation: Directly author and curate high-impact sales assets including enterprise pitch decks, competitive battlecards, objection-handling guides, customer case studies, and ROI calculators. Design and execute structured onboarding modules and ongoing technical enablement for Account Executives and SDRs/BDRs. Work alongside AEs on enterprise opportunities, developing bespoke buyer presentations, competitive positioning strategies, and custom proposal collateral. Embed sales methodologies (MEDDPICC, Challenger) into daily workflow and optimize enablement tools (Salesforce, Gong, Claude).
Cross-Functional Alignment & Performance: Align field activities with global Demand Generation initiatives to build cohesive multi-touch campaign journeys. Establish clear metrics to track field campaign ROI, event-driven pipeline velocity, enablement content usage, rep ramp efficiency, and win-rate improvements.
Key Performance Indicators: Field-generated and field-influenced pipeline ($, growth %), event ROI, cost-per-opportunity, lead-to-opportunity conversion rates, average sales cycle length reduction, win-rate improvements, sales rep time-to-first-deal, onboarding ramp speed, and sales asset adoption rates.
Qualifications & Requirements:
- 7–10+ years of progressive B2B marketing and sales enablement experience within Cybersecurity, SaaS, or enterprise risk software in high-growth environments
- Track record as a strong individual producer capable of managing major events and building enablement curriculum end-to-end
- Solid understanding of cybersecurity concepts, specifically digital risk protection (DRPS), brand protection, phishing defense, threat intelligence, and CISO/Fraud buyer personas
- Deep familiarity with enterprise B2B sales cycles and direct experience supporting sales reps on complex deals
- Outstanding writing, presentation, and facilitation skills; ability to translate complex technology into crisp sales narratives
