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Thunes is seeking a Director of Demand Generation to lead the company's global revenue engine. Reporting to the CMO, you will architect and execute a sophisticated, tech-enabled demand generation strategy spanning digital acquisition, lead nurturing, Account-Based Marketing (ABM), and sales development across a global team.
You will manage a multidisciplinary global team including SDRs based in the UK, Spain, Philippines, and USA; digital marketing specialists; marketing operations (Manila-based); and external agency partners. Your responsibilities span the entire demand funnel: target account identification, paid and organic digital strategy (LinkedIn Ads, SEO, GEO/AEO optimization), ABM execution using intent data (6sense), omnichannel campaign orchestration, and rigorous lead qualification before sales handoff.
Key accountabilities include leading and scaling the global SDR team with standardized playbooks, maintaining tight alignment with Sales Leadership and Sales Enablement, overseeing marketing operations for data integrity and SLA compliance, implementing AI-driven automation (Gemini, PeecAI, Zapier, Clay), managing the tech stack (Salesforce, Pardot, 6sense, Gong, DreamData), owning the demand generation budget with performance-based channel allocation, and driving analytics and attribution analysis using DreamData and GA4 to optimize multi-touch ROI.
You thrive as a pragmatic visionary who balances strategic planning with hands-on execution. You understand complex B2B sales cycles in regulated fintech environments, are comfortable diving into platforms and workflows, and excel at leading distributed global teams. This is a critical role for a high-energy "doer" passionate about building scalable, data-driven demand generation infrastructure.
