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InfluxData, creator of InfluxDB (the leading time series platform), is seeking a Director of Demand Generation to own the strategy and execution of pipeline generation across a dual-funnel business model: a product-led growth (PLG) motion for developers adopting InfluxDB open source, and an enterprise sales motion for technical buyers evaluating InfluxDB at scale.
This is a high-visibility player-coach role reporting to the VP of Growth. You will lead a small in-house team and manage agency partners while remaining hands-on—running campaigns, drafting creative, and analyzing data rather than managing from a distance. You'll work closely with Product Marketing, Content, Web, Communications, and SDR leadership to convert awareness into qualified pipeline.
Key responsibilities include: owning the multi-channel demand generation strategy (paid, email, webinars, sponsorships, account-based experience) that drives pipeline across both PLG and enterprise motions; building and scaling ABX programs against priority verticals (IIoT/manufacturing, energy, fintech, aerospace) in partnership with Sales; leading and developing a small team while managing agency relationships; owning pipeline targets and the underlying model (channel mix, spend allocation, conversion rates, stage-by-stage targets); partnering cross-functionally on campaign messaging, landing pages, and lead handoff processes; leveraging AI and automation to increase team efficiency in campaign builds, personalization, and reporting; tracking how AI-driven discovery (generative search, AI assistants) is reshaping top-of-funnel behavior for technical buyers; and owning the demand generation budget.
Required qualifications: 10+ years in B2B SaaS demand generation or growth marketing with 3+ years leading a team; experience marketing to technical audiences; proven track record running both PLG and enterprise GTM motions ideally at the same company; fluency with modern marketing/sales stacks (Marketo, Salesforce, Qualified, Clay); data-driven approach defensible to sales and executive leadership; and strong ownership mentality. Bonus experience includes marketing open source products, working knowledge of GEO/AEO/AI search, and background in time series, observability, IoT, or adjacent infrastructure/data categories.
