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Haus is an AI-driven marketing measurement platform trusted by leading brands like Dyson, Wayfair, Sonos, FanDuel, SharkNinja, and Intuit to optimize billions in ad spend globally. The company has built genuine brand affinity among marketers and now seeks to convert that momentum into a predictable enterprise demand engine.
As Director of Demand Generation, you will own the complete strategy and execution of enterprise demand generation. This is a hands-on build role where you'll define target accounts, refine messaging, construct programs that open doors, and create a repeatable path from first touch to pipeline. You'll manage one direct report and oversee agency/contractor relationships.
Key responsibilities include:
**Enterprise & ABM Strategy**: Own enterprise demand strategy by defining and prioritizing target accounts using market data, intent signals, and AI tools. Build and execute account-based programs around enterprise pain points and buying signals with multi-touch, multi-threaded campaigns for complex buying committees. Partner closely with Sales on account selection, campaign strategy, and feedback loops. Expand reach to new buying audiences (analytics and data science leaders) and convert customer advocacy and word-of-mouth into repeatable demand through references, customer stories, and community programs.
**Targeting, Messaging & Channels**: Own ICP definition, segmentation, and Demand Gen messaging. Develop segment-specific value propositions, test them in market, and partner with Product Marketing to sharpen differentiation. Own the Demand Gen budget and channel strategy across paid, content, email/lifecycle, events, webinars, and sponsorships. Apply a pipeline mindset to every program—from paid acquisition to executive dinners and conferences—ensuring clear objectives and pipeline connection.
**Measurement & Operations**: Build the Demand Gen operating system including pipeline modeling, reporting, attribution, funnel measurement, and performance tracking by segment and stage. Use data to continuously improve programs and spend while making decisions with incomplete attribution data.
**Team Leadership**: Manage and develop one direct report while overseeing agency and contractor relationships.
Haus values small, high-ownership teams that run experiments rather than debate endlessly. The company moves quickly, tests ideas, and expects everyone to contribute their point of view. Impact matters more than activity; learning matters more than perfection. AI is embedded in daily work—the company seeks people curious about new tools and fluent in applying them, but values your judgment above all.
**Requirements**:
- 6–10 years of experience in Demand Generation with direct ownership of a pipeline number
- Experience building an ABM or enterprise demand motion from the ground up (preference for builders over optimizers)
- Track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles
- Experience defining an ICP and developing messaging for different audiences
- Comfort getting hands-on with intent signals and Demand Gen tooling
- Strong understanding of paid acquisition, budget management, and agency accountability
- Strong analytical skills and practical approach to attribution, funnel reporting, and pipeline modeling
- Strong track record of partnering with Sales
**Nice to Have**:
- Marketing to marketers or selling martech, measurement, or analytics
- Experience at a company making the mid-market-to-enterprise transition
- Familiarity with ad tech, media buying, and marketing analytics
- History of displacing entrenched legacy vendors
- Early-stage experience building a function from scratch
