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MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. The company integrates a vast catalog of components with a world-class digital manufacturing platform to empower engineers and procurement teams across the product lifecycle.
As Director of Demand Generation, you will oversee the demand generation strategy and acquisition engine, reporting directly to the Vice President of Growth Marketing. You will work in close partnership with the Director of Performance Marketing to shape the roadmap for generating demand and converting prospects into high-value customers.
Key responsibilities include:
**Acquisition Strategy & Roadmap**: Own lead generation and lead nurturing strategies from first touch to purchase. Build and optimize multi-channel acquisition programs across organic and strategic channels. Manage, align, and forecast acquisition budgets with clear ROI frameworks. Develop the acquisition roadmap, identify new opportunities, and scale high-performing channels. Drive top-of-funnel volume through strategic programs, organic channels, and new experiments while influencing paid channel strategy. Explore and validate new channels, developing assets needed to support programs in partnership with internal teams.
**Performance Measurement & Leadership**: Partner with sales to maintain quality standards for MQLs and ensure proper follow-up. Own acquisition-sourced pipeline and revenue targets in partnership with Sales. Be accountable for lead-to-revenue performance, not just top-of-funnel volume. Manage the funnel, diagnose drop-off points, and propose solutions that improve conversion. Work closely with sales leadership to ensure MQLs are routed and followed through with consistent quality. Run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
