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Salary: USD 162,000 - 225,000 / annual
Fairmarkit is an autonomous sourcing platform that uses AI and GenAI to help procurement teams source more competitively at scale. The company has raised $35.6M in Series C funding and is backed by investors including OMERS, Highland, Notable Capital, Insight Partners, and ServiceNow.
You will serve as Director of Content Marketing, leading the strategy and execution of Fairmarkit's content engine across all mediums. This is a hands-on role where you'll write, edit, experiment, and build alongside Brand & Design, Product Marketing, Demand Generation, executives, customers, and external partners.
Key responsibilities include:
**Content & Thought Leadership:** Own Fairmarkit's content strategy, editorial direction, and brand narrative. Write and edit exceptional content while helping executives and subject matter experts turn expertise into compelling stories. Build repeatable content programs around customers, original research, data, and executive perspectives that create audience growth rather than just filling calendars.
**Social & Executive Presence:** Own organic social strategy with LinkedIn as a major focus. Help Fairmarkit's executives and employees become authentic voices in the procurement market. Build playbooks, training, and tools that enable participation across the company.
**SEO, AEO & Distribution:** Own how Fairmarkit gets discovered across traditional search and AI-powered discovery channels (Google, ChatGPT, Claude, Perplexity, Gemini, Reddit, YouTube). Develop SEO and AEO/GEO strategies while staying current on evolving buyer behavior. Be hands-on enough to execute and experienced enough to lead agencies and specialized partners at scale.
**AI-Powered Content Operations:** Find practical ways to use AI across research, creation, editing, repurposing, distribution, optimization, and measurement. Build workflows where it makes sense and define requirements for more technical support. Experiment constantly, keeping what genuinely improves the work while maintaining originality and quality.
**Measurement & Impact:** Define what to measure and establish leading indicators. Track share of voice, procurement audience engagement, executive reach, organic and AI visibility, branded search, qualified traffic, target-account engagement, content influence, and pipeline impact. Use insights to continuously improve the work.
Success looks like: Fairmarkit becoming a company the procurement market reads, follows, references, searches for, and talks about. A stronger, more recognizable voice in the market. Customers, data, and executives generating stories that travel. Stronger executive voices on social. Better discoverability through search and AI. AI-enabled workflows producing better work with significantly more leverage. Clear understanding of what's working and how early signals translate to pipeline and revenue.
**Requirements:**
- 7+ years in content marketing, editorial, social, organic growth, or related disciplines, ideally within high-growth B2B SaaS
- Exceptional writing and editing skills with a portfolio demonstrating quality work
- Builder mentality: comfortable starting from scratch and creating programs and systems that didn't exist before
- Deep understanding of B2B social and LinkedIn, ideally with experience helping executives or employees build their own presence
- Knowledge of SEO and active thinking about how AEO/GEO changes organic discovery
- Demonstrated experience building or implementing AI workflows that made marketing meaningfully better, faster, or more effective (not just copy generation)
- Comfort with data and ability to connect creative work to audience growth, engagement, pipeline, and business outcomes
- Ability to work with executives and across teams without needing a large organization underneath
- Experience with enterprise audiences, procurement, finance, supply chain, or AI is a plus
