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Alleyoop is a direct-to-consumer beauty brand specializing in multifunctional makeup products designed to streamline morning routines. The company is experiencing major retail expansion into Ulta, Olive Young, and additional major retailers, and is seeking a Director of Brand Marketing to lead brand strategy and execution across all channels.
In this role, you will report directly to the founders and own the complete brand marketing function, including long-term brand strategy, integrated campaigns across digital, ecommerce, retail, and experiential channels, and every product launch from positioning through post-launch analysis. You will develop brand storytelling that builds customer loyalty, manage media strategy and editorial relationships to drive earned media, and oversee influencer, creator, celebrity, and brand ambassador relationships. You will also identify and execute collaborations that drive cultural relevance and customer acquisition.
You will partner closely with Creative on visual storytelling and content, align brand building with Ecommerce and Growth's performance marketing efforts, manage PR, influencer, and creative agency partners, and report on brand performance metrics including awareness, engagement, acquisition, and retention. This is a strategic leadership role with real P&L responsibility and direct founder visibility—you will help shape what Alleyoop becomes over the next decade.
The ideal candidate is a brand builder who thinks in integrated campaigns, is obsessed with beauty and culture, and understands what makes people genuinely care about a brand. You should be equally comfortable analyzing TikTok trends and pitching editors at Vogue, with a proven track record of launching products that captured attention and drove results.
REQUIREMENTS:
- 8+ years in Brand Marketing, Integrated Marketing, or Consumer Marketing, ideally in beauty, wellness, or premium DTC
- Track record of high-impact product launches and integrated campaigns
- Experience managing PR, influencer, and creative agencies
- Omnichannel expertise across DTC, TikTok, Amazon, and retail (Sephora, Ulta, Target) strongly preferred
- Based in Los Angeles with ability to work in-person several days per week
